Gurnee Park District - Getting Back to Normal

Director of Marketing and Community Relations, Jennifer Gilbert, fondly recalls her earliest memories of Gurnee Park District including riding her bike through Viking Park, using her Park District pool pass to swim at the High School pool or “PIT” almost daily and a memorable fall themed ribbon cutting event at O’Plaine park, adjacent to her childhood home. “I have always been connected to Gurnee Park District in one way or another,” she stated.

Prior to her employment at Gurnee Park District, Jennifer’s relationship continued to grow as a sponsor of district special events with her previous employer. When she discovered an opportunity to bring her marketing and communication expertise to the Park District she knew it was the perfect role for her.

Jennifer was hired as the Marketing and PR Manager in 2008 and since then has not only expanded marketing and communication efforts through many advertising channels, she has spearheaded social media for the District, expanded community and media relations and built a team of marketing professionals that care for the brand, communications, advertising and sponsorship opportunities.

Jennifer has served on many committees including a Village of Gurnee Diversity Committee, past Gurnee Rotary Member, PR Council of Lake County Member and past chair, Live Well Lake County Be Active: Walking Action Team Co-Chair, Business Education Partners Program Member (BEPP), United Way of Lake County marketing advisor and several other committees and action teams throughout the community and Lake County.

Jennifer was promoted to Director of Marketing and Community Relations in April of 2016 after the successful brand launch of FitNation and rollout of Gurnee Park District’s newest health movement, GO GURNEE.

“I am so very proud to work for Gurnee Park District and look forward to finding ways to better serve our community every day!” Jennifer added.